Ecommerce Financial Infrastructure:
Stop Celebrating Revenue. Start optimizing Profit.
We provide True Margin Analysis, Inventory Reconciliation, and Specialized Bookkeeping for scaling Shopify and Amazon brands.
Your Dashboard Says You made $100k. Your Bank Account Says $10k. Where did the money go?
Most E-commerce sellers fly blind. You look at your Shopify or Amazon dashboard, see the “Sales” number, and assume you are profitable.
But the dashboard lies. It doesn’t account for landed cost of goods (COGS), return shipping labels, hidden FBA fees, or ad spend timing.
The Result: You scale your ads, thinking you are winning, only to realize months later you were selling at a loss.
We fix this. We stop the guessing game and give you the Unit Economics you need to scale safely.
Financial Infrastructure for Physical Product Brands
01.
The “Gross-to-Net” Bridge
Amazon and Shopify deposit “Net” amounts into your bank (Sales minus Fees minus Refunds). A generic bookkeeper records that deposit as “Sales.” This is wrong.
What We Do: We use specialized tools (A2X/Link My Books) to split every deposit. We track the Gross Sales, the Ad Spend, the FBA Fees, and the Shipping Costs separately.
02.
Inventory & COGS Reconciliation
Inventory is cash sitting on a shelf. If you don’t track it, your Balance Sheet is useless.
What We Do: We reconcile your warehouse counts against your financial books monthly. We calculate “Landed Costs” (Freight + Customs + Manufacturing) so your margins are accurate.
03.
Sales Tax & Nexus
Watch Scaling means triggering “Economic Nexus” in new states.
What We Do: We monitor your sales thresholds by state and integrate tools like TaxJar or Avalara to ensure you are compliant without being overwhelmed.
04.
Multi-Channel Consolidation
Selling on Shopify, Amazon, and Ebay
What We Do: We consolidate all channels into one clear P&L. No more toggling between dashboards.
Your Shopify Dashboard is lying to you.
Gross Profit is vanity. Net Profit is sanity.
Download the “True Margin” SKU Calculator to factor in Ad Spend, Gateway Fees, and Shipping—and see which products are actually making money.
Where should we send the Calculator?
We Don’t manually Type Transactions. We Automate. We are experts in the modern E-commerce Tech Stack. Your local CPA likely isn’t.
- The Connector: A2X or Link My Books (The industry standard for Amazon/Shopify accounting)
- The Ledger: Xero or QuickBooks Online (Configured specifically for E-com).
- The Operations: Dext (Receipts), Gusto (Payroll), Inventory Planner.
Generalists Miss the Details. We obsess over them.
The “Batch Deposit” Nightmare A general VA sees a $5,000 deposit from Stripe and categorizes it as “Sales.” We know better. We know that $5,000 is actually $5,200 in sales, minus $150 in fees, minus $50 in refunds.
The “Thomas & Eliana” Advantage With Thomas’s background in Data Automation and Eliana’s focus on Strategy, we ensure your books aren’t just “done”—they are a strategic asset. We build the dashboards that tell you:
- “Stop spending on Ads for Product B.”
- “Double down on Product A.”
Clarity is the First Step to Scaling.
You can’t scale what you can’t measure. Let’s clean up your books and find your true profit margins.
Book a 30-Minute Profit Review
We’ll look at your current P&L and show you where you might be bleeding margin.